Introduction & why Black Friday readiness matters Thank you for joining us for our next topic, scaling e-commerce for Black Friday from fra fragile to AI ready websites. Today we have with us Miki Quang, CEO of Endeavor, leading enterprisegrade WordPress development and performance optimization projects. We also have Matt Dorman, president of Endeavor, overseeing strategic growth in technology innovation and WordPress and open source development. Hello. Thanks for having us. So I understand you two have a have a presentation you’d like to go through and share with us on this topic. Really excited. I am actually trying to I’ll be share on this. We love technical difficulties. It it happens, right? We’re we’re all in a remote world. I think this is most of our our daily lives at this point every day. All right, there we go. Can you see the screen? Perfect. Looks great. All right. So, yeah, today we’re going to talk about scaling e-commerce for Black Friday. Um, if you want to move to the next slide since we got the great intro. And the only thing really relevant here is if you want to find us on LinkedIn later, you can see both of them are our names. So, go ahead and search our names. you’ll find you’ll find us afterwards. All right. So, we want to talk about the stakes and get get you kind of prepped up for why The cost of slow websites: 1-second = 7% sales loss this is important. We talked about Black Friday. Obviously, it’s a big day or big big set of days in the year, but why would you want to use AI um for some of the implementations we’re talking about? And if you look at, you know, some of some of the things that we’re going to talk about around audience and creator and developer experiences, the the audience specifically are expecting very fast, very responsive. They’re expecting things that actually engage them more more now than ever. So, not just fast checkouts as in like clicking fast, but fast in the sense that when they’re thinking about something, they want something. Yeah. To give you a perspective on that, just to chime in, is that 1 second delay is 7% decrease in sales. Which means that if you actually have a store that’s $1 million sale in the per day, that’s $70,000 lost due to the one second delay. So that’s why having the fast site and fast checkout process and everything that’s kind of seam seamless is very important. And that’s why we don’t want to fra e-commerce store. Yeah. And these are these are just standard typical numbers, right? But when you look at Black Friday specifically um in in that hyper like focused time period when everyone’s giving deals, everyone’s trying to get them to their stores to check out. It’s not just about the seconds of delay making them want to think about things, but they’re going to start looking at other places and then they may or may not ever come back either. OpenAI’s instant checkout & what it means for eCommerce So, um, OpenAI actually just announced this Monday, right? I think it’s like a really early this week that they, yeah, they are, um, they’re rolling out instant checkout, which is in place and now they’re planning to roll out to the Shopify soon. So, that announcement alone just pop Etsy stock by 16%. Yeah. So, now we don’t we don’t need e-commerce stores anymore, right, Nikki? Well, but and let the LLMs sell all of our stuff now. Yeah, I guess you can kind of like do it through there, but there are caveats right now. It’s not perfect. And then I think um Matt, you actually tested yourself, but I haven’t actually tested out. But from what I read, it’s just a single item that you can buy and there’s a lot of other caveats around it. Yeah, I tested it out today or your yesterday, last night and today on my own account, my own paid account also and it was unfortunately not not available. I don’t know if you have the if you want to switch that. I don’t know if you have tabs. Yes. Yeah. So, so here’s, you know, my chat GPT. I I tried to get it to go to specifically I was trying to like be very specific. Go to Etsy because I knew that they’re they’re part of the program. Get some stickers and trying to customize it. Well, of course, you can’t customize it. So, if you scroll down, it’s like, well, I’m a big fan of fat bear week, so I want some fat bear week stickers. If you don’t know what that is, you should Google it. It’s totally safe. See a bunch of fat bears in the in the EU con. And um so trying to get it to give me a fat bear sticker. Um end of the day, chat GBT told me, “No, it’s not available yet.” It’s like, well, what do you mean? You just, you know, like Miki was showing like the stock went up 16% because this is available. It’s not even out. But I think at the end of the day, like this first iteration anyways, you’re going to get to, you know, obviously you can sur surface your your products. Um, sounds like they’re going to open up or utilize the Google product API or Google product feeds. So, if you’re already doing that and then also give you the ability. So, if you’re not on Stripe or sorry, if you’re not on Etsy or Shopify potentially, I think those are the first two that are going to get rolled out. You could have that and then sign in and and add your trade and you’ll be you’ll be okay there. But it sounds like it’s going to be a single product checkout, which if I mean you most of the people on here, if you’re running stores, you know that well that’s great, but I want to upsell and I want to cross-ell and I want to get my people to come back to buy other things, related things, and that’s what we’re going to talk about later. So hopefully they’ll they’ll improve the UI. Yeah. And also the another thing is that there will be fees. So like now Etsy shops and Shopify already have their fees. So for you’re the store owner, you have to compensate the fees. But now OpenAI or other LLM who’s going to be rolling this out, they’re all also taking the fees and right now they’re they didn’t announce how much the fees going to be, but there will be fees that they’re adding up. So like for you as a e-commerce store owner, there will be a lot of other costs that’s going to be associated to it. The 3D Framework: Audience, Creator & Developer Experience Very nice. So moving on to so when we were talking about audience experience and creator experience and developer experience, we what we call is a 3D framework. So Pat, do you want to explain what this is? Yeah, it’s a we we like to use the analogy of a three-legged stool, three-legged chair where you have each of these pillars supporting a platform, right? So platform being your website, your commerce platform, potentially your social media platforms, your ad sales. Um, again using the word platform. So all of those things resting on these three pillars where you have audience, we’ll explain that in a bit, creator, and developer. They’re pretty pretty obvious, right? So, so any one of these things if they get a little short or you’re not focused on one then the whole platform starts to get wobbly and if any of them break then the whole thing falls over. Doesn’t matter how good the other two are. So to start with to deeper dive into what these are audience experience is pretty much what you see the front end what your customers see feel and interact. So anything that you see on the front end and storefront side on the e-commerce site or any platforms that’s what we consider audience experience. Yeah. And when you look at creator, that’s obviously the people that are creating the content for you, but also not just product details, but creating the social marketing feeds, the the ad copy for you. Um, if you’re if you’re cross-selling to other other sites, you’re you’re creating other copy there. So, we like to have that in like one platform that you’re you’re delivering from one place. And developer experience is pretty much the engine room. So, technical backbone, technical foundation or devops. anything that relates to your technology to push the code and make uh make the features and everything. So like to make your site secure, stable and efficient, that’s the developer experience. Yeah. AI tools for better audience experience (search, chat, recs) So first up is audience experience, right Nick? Yep. So there are things that you can integrate with AI and some of the benefits. We just wanted to highlight a few of it that are kind of more common and something that you can look into to implement easier than other things. So the first one is AI search which is AIdriven search meaning that the customer so when you to kind of give you a perspective so if you don’t have a integration have just regular search sometimes you look for some products and if you have a typo or you don’t necessarily remember the exact name of it those can actually give you a zero results results. So you might not be able to find the ones that you can’t you’re looking for just because you don’t know the exact name of it or because you didn’t know how to spell it or something like that. But AI search Oh, go ahead. I was gonna say that’s typ like that kind of standard search today or or you know six months ago, right? Yeah. So as to when the AI search like uh Agolia or Melis search or any of these other ones searchcraft or comio comio like I always pronounced that wrong. Oh yeah. So they are pretty much what called a vector search. So like it’s searching by the meaning. So you don’t necessarily have to know the exact spelling of it, know the product name, but as with the context and all the vector search, it will search the product, right product or right context for you, which means that you’re going to have a few bounce late because you don’t necessarily have to know the exact things to uh type in to search for it. So you can find it easier, which means they can convert better and which leads to better sales. So higher conversions and more sales. Yeah. And if you’ve looked at if anyone’s looked at their search kind of what people are searching for um at least on on a global basis more and more people are searching websites the way that they’re interacting with LLMs where they’re asking it questions right so if you’re if you’re just integrating with a basic keyword search someone puts in a question um like how do I check out or what’s the shipping address or you know what’s the shipping time right it’s going to give you some articles about shipping but it’s not going to answer the question with without an AI integration. Right. Right. So the other one is chatbot. I think this is very common. So I know we have Yeah. So Matt Matt, do you really use chatbots? So I I use it to give to take out some frustration sometimes. I mean, you know, some of them work really well and some of them just really don’t work and you end up in a deeper spot than than you actually started with. And it’s typically from like support type ticketing questions for me. Yeah. Yeah. I mean on the flip side, there were times that I used it that it’s like if I was looking for some basic questions that a lot of people will ask like I’ll get the answer right away instead of waiting for the the next business day 8:00 or whatever time zone they’re people who are working to get the answer for that. So it actually does provide a happier customer experience with some of the simple questions like that. Yeah. And I would say depending on the platform or the you know the site hosting whether you’re Shopify, WordPress, Woo Commerce um or others there the integrations are are all different levels but they’re this chatbot integration is pretty simple where you have to tell it where the information is but the the actual bot itself learns very quickly for the most part I would say and and it’s going to be indexing based on your content. So that’s something that is good to have and then like if you pro probably want to make sure you implement it correctly as well. Yeah, I would think I mean you’re definitely going to want to monitor this and actually look at the the answers that it’s given. Um we’ve all seen the halluc hall hallucinations. Um I don’t I mean some of these are doing it as well, but those are more of the bigger ones where they have such a big mass of information. Yeah. And sometimes if you implement it incorrectly, you might come back to a full circle circle to like come back to exactly where you started the conversation from. But yeah, yeah, the the so the re we’ve separated this out with recommendation. That’s another um set of AI tools where you starting to this is this is going above and beyond what we’ve used to implement with recommendations where it was you tag all your products and when you’re on a product page anything tagged relevant to it would get added to to it or maybe the top selling or maybe you’re just manually doing it. Right? this recommendation is more attuned to the users’s interaction with your website and possibly even more um if they other tools on the site as well. So this is a big kind of market or market increase where you’re you’re you’re going from 10 to 20% higher order value. So they’re they’re adding more things, right? Yeah. And then just to give an example from like what you’re looking for in the beginning that you look for the is that fat fair stickers. So if without a failed recommendation like a smarter recommendation, it might be just tagged as a sticker. So when you look for any recommended, you might also like those kind of uh items. It might be just other stickers that are not relevant to the topic as to a smarter recommendation. It will actually know the meaning of it. So it will actually provide you with a different product that’s fat bear sticker or item related. what’s going to be the better cups or mugs or tumblers, things like that instead of so that’s more relevant to you because you’re specifically looking for that product because you’re interested in and you like that top end. So that’s a better and smarter way to recommend it to upsell and then also crossell. So it’s been that’s why it’s increasing 10 to 20% higher or order values. I think we’ll move we’ll move along a little quicker because we’re going to run out of time if we don’t have the the end Q&A and we have a longer Q&A setup. Behavior analytics: understanding user flow with AI So, behavior analytics very similar to to what we have today with Hot Jar and full story like the tools have kind of iterated on on what what exists today. So, these are um and I I kind of heard on one of the earlier sessions where you’re talking about tracking how people are utilizing the site. Um, and if you have if you know what the expected user flow is, looking at Hot Jar or Full Story and seeing how people are actually using it, um, it it can give you recommendations on improving those things, but it’ll also just tell you tell you where where things are going wrong, right? All right. So, moving on to creator experience. Improving creator workflows using assistants & detection tools So, some of the better benefits I think assistance I think you can explain that better than I can. Yeah, the in the assistance you we’re talking about and again we’re we’re trying to to push forward that we’re not trying to generate content completely with AI tools. These assistants are meant to assist you in generating content. So a lot of input back and forth ideally these these are so originality AI the the top ones are all kind of integrated with your workflow. Um, that’s the discrepancy right now where a lot of these tools are outside of your current editorial process or current creator process where you have to go to the tool, do all the things, and then copy and paste. Um, we’d like to see more of that being pulled into the actual content creation tools. So, another thing is the content detection. This is actually the interesting because I I think I was talking to Matt about this. Um, so and then it’s one of the lines that I put in here. So sites that are perceived as a human written is 39% more value in site sales which means that we’re making sure that we’re not pumping out the low quality chatbt AI generated content. You want to make sure that you have quality content that’s trustworthy. So what this content detection does is that it’s it’s actually detecting AI lowquality AI uh written content. So like you want to make sure that your contents are authentic and it’s like it’s uh not penal it’s penal it’s not penalizing your brand quality because of massive generated content that you’re putting out. Yeah, this circles back to what I what I opened up with. We we don’t want to prop up being able to generate content all all through AI, right? So whether you’re doing it internally, you have a team that’s doing it or a third party team, right? It’d be nice to be able to check on them. So you could kind of use this in two ways. Either they can use this tool to make sure that the content that they’re you know working with an AI tool is not too AI like or just validate the content that’s coming in that you’re getting sent or pay being paid or you’re paying for someone else to do that they’re not just using AI tools because I guarantee if you’re sending it out to freelancers or things like that, they’re saving their time by by generating a lot of AI content, right? So something like uh originality AI or uh GPT0 are the one tools that that can help you with detecting this. And then this is more common in educational industry but like this is also applicable for across all industry because it’s easy to tell sometimes that if it’s GPT written or um AI written. So you want to ensure that that’s not the case for your your content. Yeah. And this so this the next area is similar in in that it’s going to be tools that will evaluate your content but this is a little bit different where it’s not evaluating it based on quality Personalization & ICP-based content creation is based on how good it is for your identified audience. So we we use ICP, you know, the people you’ve identified as your per person as your customers, your the people that are actually coming to your site, you want them to purchase, right? So if you put all that data into these tools, content seer is actually one that we built. We’ve been testing it out for a long time on content sites. um works really well on brand sites as well where it’ll it’ll give you grading on existing content or content you’re creating to help you map um keywords but also just general content in a way that those people are going to um either want to buy something or want to come back to read more. Yeah. And another application of this personalization or persona u application is that you can actually interview your personas the ideal persona. So like without you might not be able to have access to all your customers then you can actually simulate the persona u interview by just getting the pain points and just understanding pain points so you can apply to your content or your products or your workflows so that you can make it better improvement for the better experience. All right. So workflowful automation. So these types of tools are really Workflow automation: speeding content approvals around automating the the actual process that you generate content. So we have talked about a bunch of tools. You can then automate somewhat automate those functions for going one step to the next. You can also automate the approval process which is really nice in you know really high stress you know over the next few months or month and a half I guess or less. um you’re probably going to be generating a lot of content around your products and maybe you have a workflow where a lot of auto or a lot of approvals maybe some of those approvals can be removed by these types of tools that that that’s where the these would come in. So you’re you’re now accelerating the time that one person can get something from an idea to to being potentially uh published if if you’re you’re going all in for that. Yeah. And then also blending into some of these things as a content detection. So you want to bake in those check and checks and balances and before you publish your content, right? Yep. All right, moving on to our favorite experience. Yeah, we are primarily a tech agency and the two of us are very technical. So we Developer tools for testing, quality, and uptime like we use these tools daily um just for all kinds of things. So might get a little bit boring, but we’re going to cut this one really short um I feel like and go pretty high level. We’ve been using I mean Miki basically you could replace all these just like we were talking about before you just use um like Lullab right or bolt and you just tell it what you want and you don’t need a code environment right and it just it just produces a site for you. So side note we actually try to test it out because like we want to know what vi coding is and how how far the AI coding can go but unfortunately it’s not there yet. So we had a lot of fights with the live coding and then um I think there was an article I was actually reading about this this morning that um I was talking to Matt that the Microsoft is actually trying to roll out something called co-pilot or they want to do the vi work workload or I forgot the exact term for it. So instead of by coding they want to make the AI do some of the works that people are doing. So the results is that actually it’s negatively impacting it because people actually spend more time fixing what’s not written correctly or just like the your coworker is fixing whatever you started with the vibe work workload or whatever and just like they’re spending way too much time fixing it than just uh starting from the scratch. I’m so sorry I see what you mean. I will try better next time. How many times have you stuff like that around vi coding or even even chpt and other lol? Yeah, this is exactly ex uh response I was getting. I think I was fighting with v coding at one point that is like and I was like you didn’t do anything. How can you not fix this? Like you’re absolutely right. I completely didn’t understand your question and then same results. So that happens and then if imagine that happening is just other work not just in some of the specific work that you want AI to do. So that’s uh giving a lot of um headaches but on the flip side it does do the basic things and then more tedious uh very tedious thing that’s just time consuming faster and easier. Yeah. So we we like to look at this as kind of a flow of the way you’re doing development. So you’ve got code assistants helping you in line doing doing your de your your developers doing um code updates whether they’re on templates or in actual code. You got code quality check. So that’s kind of not replacing but augmenting team leads and and maybe managers. Um and then you’ve got the next step of deployment, right? So being able to put in in actual AI testing or determining where where to deploy things that that automation is important and then not finally because that’s usually integrated with deployment, but the testing. So you test during deployments, but you also test after deployments and you’re monitoring. So we talked about some of the hot jar and things like that and the audience. A lot of those tools can be utilized in in part of the developer experience where they’re testing out making sure that all those are integrated and every time there’s a deployment these all get get run because the last thing you want to do is have an outage that you don’t know about. Right. And also you want to catch potential issues before it happens especially around holiday sales like this like the big Black Friday or even Cyber Monday. These days it’s not just two days of sale. It’s like cyber weed almost. So you want to be prepared. Yeah. Or so you want to be prepared for all this traffic spice and then all the potential issues premature before it actually happens. So those are why testing and monitoring is very important. Anyway, so moving on to so we talked about three different areas of what you Implementation roadmap: what to prioritize first can apply AI integration. So just to give the recommendation on recap, it’s just more Did you mute yourself? So audience, we have prioritizing the AI search. This is like leveling out what you want to implement, right? So we we feel like AI search and recommendations is something you’re going to get a lot of impact on on your website. So chat is important, but very easy to implement. So it’s almost a no-brainer. Obviously, it’s going to get revenue growth. Now, if you implement it, you don’t want to implement it a week before your sale. You want to implement it almost now so that you have time to test Nikki, you’re muted maybe. I don’t hear you. Or is it just me? Oh, yeah. Looks like we lost your your sound, Miki. Okay. Oh, it came in and out. I’ll do the creator while she’s getting it. Interrupting me when you’re when you’re in. So, we got creator. uh we talked about those tools around really the process of creating your content and again not just in your uh your e-commerce system or or CMS but in all the systems. So if you can get the automated campaigns um the automated processes down so that you’re you’re a augmenting your your thing but also in integrating the detect originality um that’s going to allow you to have good better brand recognition and of course the end goal is SEO or AEO um to get integrated into those tools um and then finally the developer. Are you back yet Mickey? Sorry. So developer tools this is so this in and again we’re mainly developers but this helps support the other two really well where these are always testing the things that you’ve already put in place these are integrating the things you’ve already put in place. So if you’re not doing this kind of workflow or methodology um something is going to get missed and something going to get broken along the way if you’re not monitoring and and you’re going to have downtime during that. All right. Can you hear me? Yeah. All right. So to wrap up, I was just do What happens if you don’t adapt — real Black Friday risks it really quickly. Um, if you don’t adapt, actually, no. If you adapt, it drives more sale, your loss cards, long-term resilience. On the flip side, if you don’t, Matt, you Well, if you don’t, and I think we we talked about this pretty specifically, you’re going to have more downtime. And specifically around Black Friday, right? And we all know this. If if you have downtime during Black Friday, it’s the that the the 7% or whatever percentages that we’ve thrown out there are magnified by maybe a hundfold depending on your industry and depending on how much you’re pushing during that sale. Um so so it’s a massive risk. Um and to do nothing would be the opposite of doing all these implementations. And by doing that, you’re going to be hurt by other people advancing fast. So you may not have downtime but you’re still going to assess. The AI Readiness Quiz & benchmarking by industry All right. So I mean we do have AI readiness quiz. We’re going to show a little bit but then we can actually move on to the question. So if you are curious about how ready you are in terms of AI um you can go to this URL and then or QR code and um just test it out. I I’ll have a separate video just kind of over explaining what the results are saying because al it also gives you some perspectives on based on your industry. So it compares with the average what industry is doing versus how your score is so that you can kind of figure out where you are uh in the AI readiness side. All right. Uh some some Q&A for you both. We have a couple questions from the audience. So, first one, if you could only instrument five metrics for Q&A the war room, which are they and what alert thresholds do you set? Five. I’ll let Mickey start. She said she was gonna throw me under the bus. So, five. Yeah, I probably I was going to throw you under the bus. So, um the metrics in terms of I’ll start with developer experience. Some of the metrics that you want to put in. Um I’m sorry. I’m just kind of re understanding. So if not so yeah so for developer side that you want so I’m techy so we want to make sure that your deployment so what’s called there’s a a um dora metrics that you can actually decide to figure out how well your development workload is doing. So it’s like how fast you’re deploying and um what are the failure rates um I might be messed this up. So there are four things but um and also how quickly can you revert if there’s a failure and I forgot the fifth one so I can I’ll probably get back to it. So you can put those metrics in to make sure that your workflow for the deployment is uh feature development and deployment is fast enough so that you can always be on top of um the most uh relative um features and the things that you want to push out. Yeah. And from the audience side, I would say I would probably go with uh probably your bounce rate as the first one, especially around Black Friday where you’re going to be sending a lot of traffic. And this is not I would not given that you’re sending from ads. Obviously, the bounce rate is going to be different than when you’re just getting organic traffic. So, it’s hard to say thresholds on this one unless you have past data around these types of ads. So, you know what type of bounce rate to expect because it’s going to be high. Um it’s higher than again organic. But I would say bounce rate would be another one. And I would even throw in the obvious abandon the cart abandonment. Um, this one’s hard, too, because you might have really good ways of pulling those people back in um that actually end up upselling more things depending on your kind of technique. Um, and and getting them to buy more things after they’ve abandoned the first time. Um, so I I’m I’m not gonna have good threshold numbers for any of these because they’re very variable based on the site and based on kind of what you’ve done in the past. Yeah, also also depending on the business as well. So like and also size of your business. So like it’s really hard to just say one size fit all. So it there are recommended uh threshold but you want to get close to it but sometimes you might be doing way better than that but you don’t want it just to be comparing to the average of the industry. So it really depends on your business how you well how well you did like I said compared to your previous data or anything like that. um some of the basic things that you want to track like sales and all those things your sales number might be completely different from another company or even another competitor. So like those things has to be set by your own term is probably a better better threshold. Miki, do you want to throw in like time from ideiation to product live? Like we do measure that in creator. Um but that’s that’s from from that’s using all these tools you have an idea of a maybe a product or just a way of promoting a product, right? So you have to generate all the content. So, that’s a thing that you can track. Um, especially when you’re in the weeds of sending out promotions really, really quickly, knowing how how soon or how quick you can go from a sale idea or a promotion idea all the way through executing it across your platforms. And knowing how fast you can get that up is something you should measure um and then have available. So, you know, like when the the co says, “I need I need more sales, well, I can do this now and it’ll be up by, you know, x time today.” um it’ll have this measure or it’s too late. We’re we’re already done. Yeah, it’s similar to like in in in the beginning when I was talking about how how fast is your deployment, you also want to measure that how quickly you can push out your content because there might be some random bottlenecks that are not technical, but you want to also eliminate that by reviewing it frequently. So it very much sounds like there there are some things that are subject based on the company and uh others that are going to be objectives that are pretty standard across the board. Yeah, I think so. Yeah. Uh next question. Are there any white papers or or similar things to understand better to consider how we architect our CX? So we have a checklist that we actually um there’s like a bunch of metrics and what are the how hard to how hard it is to implement each things. Um so we can share that after the the fact but um yeah well that’s a good one. I was going to say like the bigger brands like forest has some some good things around individ especially individual products. Um it’s it’s where where a lot of those lay flat is around the integration between the two and when you’re like they’re really good at evaluating a single product um and telling you how good this one product is. Um there’s not a lot out there that says all right these are the ones I need to use and then I’m going to throw this one in and how is that going to work out? Um, I mean blogs will do that sometimes, but it’s going to be pretty lightweight um without having some someone actually come in and consult with you a little bit. Um, or just internal, you know, again, you get all the product information from from the various places and then you can look at them and see how how well they should integrate with each other. But the multiplier like it’s not going to multiply the 7% and then the 20% and then the 30%. Um they’re all going to over overlap a bit. No, that’s great. Um next question. Uh which bot classes do you rate limit or challenge during promos? And how do you avoid collateral damage to real buyers? This is I I have an answer, but Nikki, if you wanna Well, you can have your answer at all. I’ve So, the the hard thing is you kind of right now you kind of have to spend the money and allow the bandwidth to bills to go up a bit. Um, now that depends, right? If you’re if you’re on a platform that’s super expensive and you’re not on a more custom platform where you have control over that, um it’s really hard to differentiate right now, especially with, you know, at one point a lot of companies were going to block OpenAI’s tools, right? Well, now as of this week, that’s how you might get users to buy your product without even coming to the website. And they’re actually finally getting your content to the place where they’re actually going to make a a purchase. I’m not and I don’t think it’s going to be the first iteration is not going to be good. So, it might be okay to still block them. Um, but there’s not I mean there’s not enough data around like who’s too small and that’s not going to be too big in two weeks. Um, sorry. Yeah. So, it’s not one fit everything all question unfortunately. Yeah. Unless they’re coming from Russia or China, right? I guess I could have I could have started with that. That’s almost an um I mean, sorry for for internet if they’re international, but if if I’m in the US and I got stuff coming from China or Russia, they’re just trying to scrape my site to then replicate it somewhere else. Yeah. I mean, like we did explain to one of our clients too that like you can’t you can’t just completely block everything because there might something that but if you know the patterns because this was like US-based. So like if you know that you’re not going to be targeting outside of US just like Matt said that you can block out all the international IPs and things like that. So you’ll learn the patterns to block it but if you block everything you might lose your customers or you might lose your potential clients or it just needs to be and then sometimes there might be some some people actually putting the weird it’s not just a bot. So you also need to distinguish that like some things really look like the actual human written thing or human interaction. Those things unfortunately can be 100% blocked but you need to be a little open to it just in case that you might be getting some clients that are or customers that are in that space that pattern or whatever what do you call it? Yeah. No, I think I think those are great insights. And then last question that we’ll have time for. Do you have a process mapping tool recommendation um to see the end to end CX journey that you could share? [Music] I do not I’m going to say that I’m the least process person on the panel of the two of us. Um I I implement what Miki tells me to implement on the process side. Um but I don’t know if we have real tools around the mapping part of it. Um, I mean, we’re big kind of process float people. Um, and those are very low tech, but it’s almost the Excel of of process mapping. Yeah, I actually Well, yeah, I’ll have to think about it and then like I could share that with you after the fact because like I just like I would joke to Metal all the time that like I always remember things after the fact. So, when I do that, I’ll share that with you guys so that it’s um easy to access. No, I think that I think the the uh audience would certainly appreciate that. Um just want to thank you for for the time. Just uh one more thing. Um any final thoughts that you want to share and um your thoughts about Prepathon so far? I’ll let M go first again. Um no no real final thoughts. I mean it this is a this is a interesting world. This whole year has been an interesting year. Um, as you’ve seen from a lot of the other presentations and and anything you’re you’re watching, right? Um, some of this stuff is not really new. Like, do the things that you’re doing really like make sure you’re doing them well and executing them to the way you thought you’re going to be doing them would be one way of putting it kind of in a nutshell. Um, yeah, I mean this this is a lot of great content on on these these sessions. So, continue continue watching the rest and watch the ones from yesterday that you you missed. Yeah. And another thing is like I think the whole u of AI integration I think I’ve mentioned it multiple times throughout this thing in the met too is that you probably have to have a checks and balances in place because some of the things that are way premature like the open open AI insta um instant cart checkout and all these other things it’s a little early stage you want to make sure that you take advantage of it but at the same time it’s not perfect because there has to be some checks and balances in order to be successful because you don’t want to be trusting too much for any any area pretty much. So I think I saw some of the other um the presentations around like how to effectively use it and things like that. So that was very helpful. So but um one of the things that we want to make sure that is that use it wisely and also make sure that you check your own AI content creation or whatever creations. No, that’s great. Matt Miki, thank you again. Really enjoyed the presentation today. Thank you for joining us. Up next, we’re gonna have Moise back for a Black Friday survival challenge and then we’ll end the day with a final presentation by Christian Helms. Thank you so much. Thank you.