PPE Products and Services Provider CoolSafety Achieves 99 PageSpeed Score, Zero Downtime, and Scalable Growth with Cloudways

About CoolSafety

CoolSafety, along with EHBO-koffer.nl and Oordopjes-kopen.nl, was built to protect workers with reliable PPE. But slow speeds and crashes risked their mission. Owner Joost Rust needed fast, secure, and stable sites to ensure customers could always access critical safety gear.

Downtime during peak sales or safety crises impacts trust and sales. Frustration grew as the site struggled with new product launches. CoolSafety needed a hosting partner that matched their urgency. Then came Cloudways, a game-changer for their digital resilience.

Today, CoolSafety’s site loads faster, ranks higher, and handles traffic spikes seamlessly. Security upgrades boost customer confidence. Discover how the right hosting solution turned roadblocks into results and explore their journey to safer, smarter ecommerce success.

Cloudways: What inspired you to launch CoolSafety, and how did your background shape its mission to provide reliable PPE solutions?

Joost Rust: We started CoolSafety to provide reliable, high-quality Personal Protective Equipment (PPE) to professionals in the construction and industrial sectors in the Netherlands, Belgium, and France. 

Our goal is to help businesses create a safe working environment and protect their employees from the risks they face daily. 

As a company in the safety sector, we understand the crucial role of quality and reliability, and that inspired us to create a webshop that places these values at the forefront.

Cloudways: How did early website performance or downtime challenges impact CoolSafety’s ability to serve customers in the PPE niche?

Joost Rust: Website performance and downtime were significant obstacles in the past. As an online webshop, it is crucial to be constantly available, especially since many customers need products daily.

During peak times or after product launches, we experienced slow load times and technical issues that negatively affected the user experience and our sales potential.

Especially when we were expanding with many new SKUs (workwear and safety shoes), the system, at times, was not responding according to our standards.

This was not only frustrating for us, but also for our customers who were looking for a fast and efficient way to place their orders.

Cloudways: What were the critical pain points with your previous hosting provider that pushed you to explore alternatives like Cloudways?

Joost Rust: Our previous hosting provider couldn’t offer the speed and stability we needed for optimal user experience.

With the number of SKUs and a whole set of cron jobs, they couldn’t optimize the performance as we wanted. The performance was inconsistent, and frequent technical issues made our webshop inaccessible or slow to load, deterring customers.

Furthermore, there was a lack of specialized knowledge of our platforms, such as WordPress and WooCommerce, and mainly the security plugins that come with them, which made integration and maintenance more challenging.

We needed reliable hosting, better security, and a team that truly understood our needs.

Cloudways: Can you describe the process of migrating CoolSafety’s ecommerce platform to Cloudways and how it compares to past transitions?

Joost Rust: Migrating to Cloudways was surprisingly smooth compared to previous transitions.

The Cloudways team had extensive knowledge of WordPress and WooCommerce, which allowed them to guide us effectively through the process.

We didn’t experience significant downtime or performance issues, which was one of our biggest concerns.

Everything was carefully tested and optimized, and the process felt like a partnership rather than a technical burden.

– Find essential Personal Protective Equipment (PPE) — from respiratory masks to workwear — all available at CoolSafety, ready for any work environment. (Source: Cool Safety)

Cloudways: Why was scalability a non-negotiable factor in choosing a hosting solution for an industry like PPE, where demand can spike unexpectedly?

Joost Rust: The PPE sector is sensitive to unexpected demand spikes, such as during safety crises or specific product launches.

We had to ensure that our hosting environment was flexible enough to handle these spikes without compromising performance.

Cloudways provides the scalability we needed, with the ability to quickly scale up when required, ensuring we can always meet demand without delays or technical issues.

Cloudways: In what ways has Cloudways’ infrastructure helped CoolSafety maintain uptime during high-traffic events, such as product launches or safety crises?

Joost Rust: Cloudways’ infrastructure has ensured we can maintain uptime, even during busy product launches or safety events.

Thanks to their cloud servers and optimized platforms, we could handle traffic spikes seamlessly.

This has helped us provide our customers a consistent experience, even during crucial moments, and maintain our online reputation.

Cloudways: How have Cloudways’ security features reinforced customer trust, especially for an ecommerce business handling sensitive PPE orders?

Joost Rust: Cloudways’ security features are essential for us.

Since we handle sensitive customer data and orders that directly impact the safety of employees, we need to ensure that our customers’ information is well-protected.

Cloudways offers high-quality security by default, including SSL certificates, secure servers, and regular backups.

This provides our customers with confidence that their data is safe with us.

Cloudways: What measurable improvements in site speed, conversion rates, or operational efficiency have you seen since switching to Cloudways?

Joost Rust: Since switching to Cloudways, we’ve seen significant improvements in website load speed, which has led to better user experiences and higher conversion rates.

Our site now meets Core Web Vitals, improving performance and boosting search engine rankings.

Additionally, overall operational efficiency has improved due to the stability and scalability of the hosting platform.

– CoolSafety’s website scored high on Google PageSpeed Insights: Performance 99, Best Practices 96, SEO 92, with accessibility (83).

Cloudways: Could you share a lesson learned from your hosting journey that other PPE ecommerce businesses should prioritize when evaluating providers?

Joost Rust: One important lesson we’ve learned is that choosing a reliable hosting provider isn’t just about price, but also about the level of expertise and reliability of the infrastructure.

For an ecommerce store that relies on speed, security, and stability, you need to invest in a provider that can support you with specialized knowledge of your platforms and help you manage unexpected spikes.

Cloudways: Based on CoolSafety’s success, what advice would you give peers in the safety equipment industry regarding Cloudways?

Joost Rust: Our experience with Cloudways has been extremely positive, and my advice to other companies in the safety equipment industry would be to consider the benefits of dedicated hosting, speed, security, and scalability.

The difference in performance and customer satisfaction is clear, and I’m confident that Cloudways will be a valuable partner for other ecommerce businesses looking for a reliable hosting provider.

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