Where Today’s
Store Meets
Tomorrow’s
Customer
Want to win the next gen of buyers? Prepathon shows you how. Join the free online event.
Sept 30 – Oct 02, 2025 • Free Online Event
Gen Z and Gen Alpha are redefining ecommerce with their demand for speed, personalization, and mobile-first experiences. They trust creators, not just brands. Prepathon 2025 is your roadmap to bridging this gap, with 3-days of actionable insights from industry experts.
Breakout Rooms
Networking Lounge
Partner Booths
Giveaways & Prizes
The Prepathon
Stage
30
AI & The New Customer Journey
Keynote
Opening Keynote: The Future of Ecommerce Growth – Performance, Trust, and AI
Seamless Shopping Journeys: How to Remove Friction From First Click to Checkout
The Power of Emotion in Ecommerce: Stop Chasing Conversions and Start Driving Sales
Decode the Emojis – E-Commerce Edition
The Hidden Engine of eCommerce Growth: Why Hosting Matters More Than You Think
E-Com Crossword Challenge: Crack the Clues
Less is More: Minimal UX for Better Ecommerce Results
The E-Commerce Hotseat: Live Online Store Audit
Ecommerce Reality Check: What’s Truly Working in AI, Marketing, and Tech
1st
Marketing & Growth for Next-Gen Buyers
Kickoff
Strategies to Crush Black Friday
Inside Black Friday: How Woo Merchants Get Ready for the Biggest Sales Event
From Storefront to Strategy: What Happens When AI Shops for Your Customers?
Quiz Blitz: E-Commerce Knowledge Battle
Functional Personas With AI: A Lean, Practical Workflow
AI or Not? The Shopper’s Challenge
Scaling Ecommerce for Black Friday: From Fragile to AI-Ready Websites
Black Friday Survival Challenge
Defy the Trash Can: How to Design Brands Worth Keeping in a Discount-Driven World
2nd
Operations, Economics & Behavioral Shifts
Kickoff
Build Your Brand & Convert Customers
The Business of You: Building a Personal Brand That Converts in Ecommerce
The Value of Older Consumers in Ecommerce
Tagline in 30 Seconds (with a Twist)
Mastering Abandonment Flows: How to Recover Lost Sales Across the Customer Journey
E-Com Showdown: The Ultimate Quiz Battle
From Browsing to Buying: Using AI to Personalize the Customer Journey
Two Truths and a Lie – E-Commerce Edition
Gen Z Buying Habits: How to Sell to a Generation That Doesn’t Like Spending
Prepathon Winners Announcement
Opening Keynote: The Future of Ecommerce Growth – Performance, Trust, and AI
Seamless Shopping Journeys: How to Remove Friction From First Click to Checkout
The Power of Emotion in Ecommerce: Stop Chasing Conversions and Start Driving Sales
Decode the Emojis – E-Commerce Edition
The Hidden Engine of eCommerce Growth: Why Hosting Matters More Than You Think
E-Com Crossword Challenge: Crack the Clues
Less is More: Minimal UX for Better Ecommerce Results
The E-Commerce Hotseat: Live Online Store Audit
Ecommerce Reality Check: What’s Truly Working in AI, Marketing, and Tech
Strategies to Crush Black Friday
Inside Black Friday: How Woo Merchants Get Ready for the Biggest Sales Event
From Storefront to Strategy: What Happens When AI Shops for Your Customers?
Quiz Blitz: E-Commerce Knowledge Battle
Functional Personas With AI: A Lean, Practical Workflow
AI or Not? The Shopper’s Challenge
Scaling Ecommerce for Black Friday: From Fragile to AI-Ready Websites
Black Friday Survival Challenge
Defy the Trash Can: How to Design Brands Worth Keeping in a Discount-Driven World
Build Your Brand & Convert Customers
The Business of You: Building a Personal Brand That Converts in Ecommerce
The Value of Older Consumers in Ecommerce
Tagline in 30 Seconds (with a Twist)
Mastering Abandonment Flows: How to Recover Lost Sales Across the Customer Journey
E-Com Showdown: The Ultimate Quiz Battle
From Browsing to Buying: Using AI to Personalize the Customer Journey
Two Truths and a Lie – E-Commerce Edition
Gen Z Buying Habits: How to Sell to a Generation That Doesn’t Like Spending
Prepathon Winners Announcement
Meet Our
Speakers’ Panel
Learn tested strategies and practical lessons from top experts to future-proof your business. With more industry leaders joining soon.
Speak. Share. Inspire.
Ready to take the stage at Prepathon 2025?
Apply to be a guest speaker and showcase your expertise.
SEP 30TH – OCT 2ND, 2025
RESERVE YOUR FREE SPOT
AT PREPATHON ’25
Stay relevant, stay profitable. Master the strategies to win tomorrow’s customer and build a scalable ecommerce business.
Our Proud Partners
The future of commerce isn’t built alone. It’s built on a foundation of trust and shared expertise. We’re proud to partner with the industry’s top innovators and platforms who are helping businesses like yours thrive.
+ JOIN as Partner
It’s your chance to make this BFCM your biggest sales season EVER.
We’d love to see you socially.
Tag us #BFCMPrepathon
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