fantastic remember to fill out that survey for us to help us always improve remember that we’ve got the leaderboard contest the winner gets a $150 gift card um so please be on that we’ve got our last session for web growth Summit happening right now so you’re in the right place at the right time we’ve got experts coming in to talk about UI ux driven uh route to getting maximum conversions remember yesterday we talked about how to get traffic to you and now we’re talking about they’re at your door they’re at your door how do you get them into being customers so I’m going to bring up Mario first Mario thank you so much for being here um bootstrapping lots of different businesses you’re a pro and super excited to have you here to talk about this you’re also an angel investor B2B Market thought leader so it’s an honor to have you here thank you for being here Mario thank you very much love the bio I need to see it next time yeah I love it I love it and then we have Carline here also super excited she’s CEO of rum Vision super um fantastic definitely a pro on this topic so Carline thank you so much for being here today this is gonna be really really exciting thank you very much for having me yeah this is great and last we’ve got Laura in the house here Laura thanks for coming head of manag services at omnic convert a super duper specialist and a very kind person I’m excited I can already see the laugh you guys you got to know you got to know we’re GNA have fun right now so thank you all for being here really excited to dive into these questions and topics um for everybody uh in the audience you know you pop your questions in um into the question and answer tab or you can put them in the chat and we’ll try to get to them um we do we are going to run some polls today along with the survey that’s always running to make us better um we do have some uh some polls we’re going to be running sometimes on loun some sometimes I won’t so you gota you got to be paying attention right Mario oh there we go there we go love it all right you guys so ux driven um results like we want we want people to be converting into clients so that’s what we’re talking about here um what are some of the Essential ux Best Practices that a small team can Implement without needing these expensive training resources and whatnot hop on in okay so go ahead please no no go no go okay uh so first of all disclaimer if you want the best results you need to invest the resources if you can so you need somebody to put in the work to keep up with best practices and everything now I understand that there are some small companies that maybe don’t have those resources but it’s important to keep in mind that if you do don’t cut Corners because you’re going to have the best results if you invest um time and money into this that being said basically what you’re doing in order to improve the user experience is actually trying to understand how your users are using your actual website the first thing that I would recommend you to do is to get a user recording and heat mapping tool uh if people aren’t familiar with these basically you can see how your users are interacting with each page you can see what they’re clicking on you can see how much they scroll on each page and things like that if you want actual names I myself like hot jar as a tool but there are some free options available there that might work better for small companies that maybe don’t have such a big budget like Clarity after that user feedback really really important try to have surveys talk with the people from your customer support because they’re in the first line there and they know the best about how your users are interacting with everything on um your website ensure that you are tracking everything correctly in Google analytics or in whatever platform you’re using look at your competitors and steal what they’re doing if there’s something that they’re doing better steal from them I know it sounds horrible but uh it’s the best way to grow um read about accessibility because it’s important to have everything updated on the website if for example the fonts you’re using are too small to read then you’re not doing basically anything because people won’t actually uh use your website properly uh and then make it easy for the customer to find what they’re looking for use easy to understand descriptions and things like that and lastly because it’s my specialty specialty AB test every change you do because otherwise you won’t know what the change you did you won’t know what its impact actually is and over to the other people because I love it it was a really long response sorry no it’s great it’s gold it’s gold um car yeah well I’m I’m very much actually uh just as IO from Nitro from the performance perspective and I would recommend uh doing all of those things but making sure that you understand the impact of for instance running a hot y um do it but make sure that you use the data and maybe don’t use it on uh slow connections for instance because it will uh slower the response time of your website and hinder your clients um investing good hosting make sure your website is fast um like like y said before as uh time to First Bite is very important uh make sure you use the CDN if you can if you have people about because if people can never enter your website because it’s so slow then everything we’re going to discuss after this will just simply be non-existent because they never entered your site um I also love accessibility uh make sure your website uh is available for all about aay testing try to look into best practices as well in your field because if you have very little data um you might and you are a small company uh think about that if that data will be representative um because AB testings are awesome and there’s so much to learn uh but be mindful full also of the performance cost so it’s always a bit of a struggle uh and make sure both uh are part of your game plan um I’m not saying don’t aay test by the way that’s an awesome solution but yeah that’s performance me love it um I love both playbooks uh not much to add here really uh great uh great Recaps uh what I’m going to wrap it up with and again I’m going to double click on what Laura and carine both said is uh when it comes to user experience when it comes to a testing as well don’t be afraid to invest 10 to 20% of your experimentation time on wild ideas that you don’t believe are ever going to work um there are lots of great examples out there for ad creatives that are very outdated you’ve all seen that you know Microsoft Paint creative that says we’re looking for a designer obviously our quit so some of these outdated concept just trying to go against the wind may be working pretty well right now we see uh very overly produced YouTube videos for example and great setups but when you go uh roll uh you see more authentic more realistic it doesn’t seem like overly produced overly marketed and it may actually inspire more trust so just trying to think against uh what’s common in the market is also a great idea so the way we kind of approach user experience is again we we uh use both playbooks that were mentioned earlier but we invest normally 15 to 20% for experiments right if we have long Pages we also have a a very short just squeeze deag that’s just Co that’s pretty much it one example if we have a you know light and simple and and clean we also have a dark mode template if we have a you know long form that’s just you know for authenticity or so not that long forms convert 12 but that’s a different story we also have one Punchy just call us here uh so making sure that we test assumptions that are most likely not going to work may actually reveal some creativity and uniqueness that’s going to make us um stand out I love that yeah definitely that’s um that’s the Visionary right try and try those big things because it might be the next big thing love it um what are some key ux metrics that we should be focusing on to understand and improve user experience overall know we’ve touched a little bit so these key ux metrics yeah I I’m obviously passing cor vitals is the key user experience on my S speed end and that’s uh yeah if if the page takes forever to load that’s super annoying but if it shifts around a lot that’s actually the most annoying to me or if you press a button and uh it doesn’t visually update so hey look now I have two things in my cart uh those are vitally important to me uh because I have actually almost thrown out my phone if that didn’t work properly so yeah absolutely going on that uh we actually have clients that come to us for AB testing and everything and for example their checkout page loads in like 10 seconds and I’m like if you don’t improve this there’s literally nothing I can ab test on your website to make this page work you need to improve the loading speed because I can’t do anything to help you but actually have data of 28 seconds that we worked on with the client and they were like that will help you have more conversions yes if you improve that if if your website doesn’t function properly people will just leave it doesn’t matter how pretty it looks or anything they’ll just leave if we go to the basics you should obviously um look at convers rate and revenue per user but I assume everybody does that and it’s something really basic um also you should have everything set up in Google analytics or whatever platform you’re using so you can see the drop off rates between each um Step In The Funnel and see if there are problems there if between the at cart and the actual cart you have a huge huge huge dropout rate then you should investigate that area specifically and see what the problem is and then you can obviously look at um page per session time on page session duration bounce rate the classic things cart abandonment rate um but what I would like to also add you should always look at your user ratings because that will be a good way to see actually what your usual users actually think about your products your website and everything and if you can Implement a customer satisfaction score an MPS anything that allows you to actually gather feedback besides actually looking in any data platform that you have love it wonderful anything to add there Mario um definitely a great list so not much to add what I’d say is uh definitely look into the type of product we’re talking about uh some of the conversations here were for e-commerce but we also have of course user onboarding and SAS and um customer service and affiliate and Publishing so just make sure that you’re acquainted with what sort of kpis what sort of score scorecard you’re tracking down and and implement it as best as possible and as early as possible and since I mentioned scorecard one of the key things that we’re missing is often times we go for an audit once and we know that something’s off and we are attempting to fix it but we don’t really have incremental improvements so one of the best and kind of most important things we do here is we maintain a scorecard for each department division so forth including when it comes to ux so uh keeping track of improvements on a weekly basis that’s extremely important sometimes there are let’s say core WordPress updates or um a new landing page or something else that may um degrade the entire user experience on the website and you won’t know when where that’s coming from and when you keep a clear weekly overview reporting every single Monday morning compared to the previous weeks it’s really easy to see when something goes off and um you know you can react in no time I love it thank you we have a poll running right now on which ux element do the does audience think is the biggest impact and we’ve only got 20% on this visual so I wanted to ask you all visual appearance in ux like is it really as crucial as we think it is go ahead Mario I’m I’m the Microsoft Paint designer one um well kind of what we do here at least in the agency side is um our landing page templates they have three different styles so they have one very Enterprise one that looks like an Earp or an accounting software one out would go with a standard one and one very modern the ones that are winning Awards and kind of all the other competitions so we normally stick to three different looks and feels depending on our audience uh we definitely see that there’s a huge variety of U buying behaviors and Perceptions in different targets um we also work with some customers that are pretty that are targeting let’s say uh um stay-at-home females in small towns that are 50 years old uh or retired gentlemen in in ioa and so forth and they just click on different forms of UI that don’t look like let’s say figma or intercom or zenes or some of the modern looking Fields so we definitely try to stay ATT tuned to what are our customers or rather their customers and visors and visitors used to browsing on a daily basis and what’s the user experience that they’re getting used to we definitely don’t want to scare them away with something that’s too foreign and they don’t know how to use and we want to mimic something that they’re already used to and still modernize it so that it aderes to the latest ux strategies and if I can add something about visual appeal and cruciality I think actually uh accessibility and color blindness is very important to take into account because if you have buttons or or text uh that’s the contrast uh is uh invisible to see for someone who has color blindness which is I’m not sure but I believe 16% of of males that’s a lot yeah you for instance well then why am I talking about this about this but I’m having a hard time telling Blue from Green by the way in most cases and it’s just hor it so yeah think about me please when you design your yeah but but but for instance the yellow and orange is always a struggle because then they put it against white uh and then you then the contrast is off um and that is such a small thing to forget I believe sometimes for designers but so crucial H because you lose 20% of your audience if you’re not careful uh about your color picking and that’s just one thing but it can be enormously important oh absolutely absolutely what you can get to what you can do to get educated in this area is search for web content accessibility guidelines because uh they have it’s a website that has a long long list of what you should do in order to improve the accessibility on your website and it’s really easy to use they have specialized tools that can compare and tell you if a contrast is not sufficient if the combination of pink and a dark gray isn’t maybe the best combination of colors you can use and uh in order to add um to what everybody else has said um in my experience I have some clients that come to me and they say that they want their product detail page to look like the one from Apple for example and you should never never fall into that Pitfall of looking at really really huge companies because they can afford to have their design look in a specific way and they can afford to take chances and if you’re especially a small company maybe you can’t afford to take those big challenges you have to actually have an interface that users are familiar with and that they don’t need 10 minutes to figure out how to add something to the cart and obviously you should have a clean brand image and stick to it so if you use certain colors on social media and everything use them on the website and be consistent if you have the resources build a design system that’s basically like a brand book on steroids that you can um create in figma for example or in any other uh design platform and there you can tell your developers and everybody that works at your company these are the colors that we use for promotion this is how a button should look like and everything and that will make your life considerably easier in the long run yeah and just a call out you know I’m having this memory I believe Laura that I met with your company about a year ago under a completely different context like nothing to do with cloudway a completely different context and I’m the logo is like ringing out to me ring and so you you practice what you preach I love it I love it what other things can um Can people avoid to that negatively impact uh user ability like what what kind of design elements and practices can we avoid what what else I know we’ve talked a lot about uh different colors and different this but um yeah what other Design Elements practices can we avoid I would uh I jump in here because we actually faced that today uh with an agency website a digital marketing agency that’s very successful and works with like Toyota and Audi and stuff kind of in our area and their testimonials block was broken right so it was obviously pretty complex uh they put a lot of time and effort in it but it was also pretty clumsy and and actually wasn’t working um so you know there were different glitches and whatnot so what I want to co out here is when you go Fancy on animations and Transitions and very specific elements like paralogs and ERS and carousels and things like that um there’s a there’s a pretty significant chance that this is not going to render uh on every single browser platform resolution device and so on so um you know I always air on the side of being a little bit more simplistic but at the same time not interfere with the core user experience so we definitely see a lot of these sites breaking a lot of the pretty themes you know being very stylish but the moment you try to change a text itly bre breaks and doesn’t r on tablet and whatnot and this is actually what can break user experience big time just trying to go fancy not testing for all possible resolutions and so forth uh going outside of the grid negative paddings and lots of other things happening on the on the scene uh so yeah be careful when you work with any sort of again sliders carousels and whatnot transitions uh test it extensively go simple if and when you can and um yeah don’t be surprised if an ad blocker actually walks a core element on your website just because it also actually just have your developers be a bit mindful about using a lot of JavaScript um it can make things look very pretty um but um it’s very hard for browsers to render it so it actually impacts a lot of your performance as well um but also for a user I don’t always want to slide everywhere actually there’s a lot of research uh that sliders are bad um which I’m sure this steam knows but never put any Vital Information on your second slide especially in your hero because no one will go there is is one of those things that I know everyone has had discussions about uh with people but it’s very important and we will definitely do that and then they don’t so um that’s actually a good practice as well but JavaScript and and performance is also such a difficult uh combination uh that also on that note I say be careful with it uh just one small thing to add here and it’s really really small don’t use um text that is embedded on images it’s something that I see a lot and if you do this it’s bad for SEO it’s bad if you have users from other countries that maybe are using Google Translate to actually take a look at your website and it’s bad for people with visual impediments that use screen readers because they can figure out what that image does love it yeah definitely how can we um personalize the user experience on our website in like a scalable and manageable way for a small team so so how can we personalize The Experience what do y all think uh I I’m team page beat I don’t have a lot of thoughts about okay okay okay so uh in order to understand the personalization the best example I can think of think of how people used to interact with the shop attendance in the past so you went into a shop on a regular basis you got to know the shop attendant they knew what you liked and then they gave you recommendations and because you trusted that certain shop attendant you actually bought I don’t know apples or whatever they suggested that’s personalization Made Easy basically that’s exactly what you need to do on your website so and it can be something really simple if you know we’re talking about personalization it can be something like just saying hello Laura on the hero Banner if you know my name if I’m a logged in user or you can do something really really fun and do a custom Carousel for users in a certain city or you can do a c Carousel uh if the weather conditions change for example if it’s 40° outside like it’s here in Romania and you’re online shop you can show me ice cream and I will most likely buy them uh what you can do um basic basic basic is uh group your customer based on their behavior preferences we for example you like to use the rfm segmentation recency frequency and monetary which which is a way of grouping your customer based on how often they purchase from you uh what the value of their purchases is and when they made your last purchase and this way you have different groups and you can Target them specifically for example if you have people that used to love you in your in the past and they had a lot of orders with you but you see that they haven’t ordered for you from you in the past I don’t know four weeks then you can make a promotion just for them I actually do have something that I really like uh as as end user um is that when I have a email campaign uh coming at me uh to promote something and I click around and I actually add things to my basket um and I then abandon it that uh in like an hour or later I get an email say Hey you know you abandoned your card and sometimes actually that does make me buy it because I got distracted I have a at home totally so if we’re going to talk conversions uh that I think uh really is very works very well um and about the personalization actually I did have a a performance thingy um if you’re gonna do the customized uh um ads or the customized tips uh make sure you uh reserve some room for it uh or at least have your developer do it uh to not get a cumulative layout shift it’s very easy just reserve some room for it and then uh the cor vitals don’t get mad at you which is good so two SS it yeah and mentioning personalized ads uh it was like clearbit now actually lets you personalize as best as possible when you when they feed B2B websites with enough information for not just location name but sometimes uh company name or industry or job title so these are getting a lot more powerful right now we have um other kind of B2B Services which is let’s say sit stop by kwanu or rb2 and a bunch of others that are identifying people real time and you can use this information to personalize as best as possible uh additionally since Carline mentioned the abandon cart approach all this could be tied to AI automation the moment you receive this information on the Fly this can trigger trigger um email Outreach workflow or um even um sending a text if you have their number and so on I know we are crossing some lines the EU gdpr type of thing but it’s getting extremely yeah but it’s getting extremely common particularly in the states and if you’re not obnoxious and you’re actually helpful uh it could be pretty handy um there are there are lots of cases when people are indeed dealing with their uh toddlers at home or on the subway or just losing coverage and stuff uh so if they’re looking for an emergency service for example right dentist office or or something like that then you better Outreach them proactive because they’re definitely in need and um yeah you better interrupt them and try to help them as best as possible yeah that’s fantastic I love that um I want I want to shift a little bit if you guys are okay over to AV testing I know uh Carlin we we talked about it a little bit right in the beginning but I want to hop into um AB testing because it’s all we always get lots of questions on this um so what are some of the most effective methods for conducting AB testing right um experimenting to to win these conversions what I would start with uh is uh ensuring that um most of the experiments you’re doing are based on data that you have it’s always good to test on hunches and because that’s the way you get creative but ensure that most of the ab tests are based on data data you see in hodar or in Ed platform you’re using for heat maps and user recordings uh data you’re seeing in know Google analytics surveys data you get from your customer support team and so on and then try as best you can to make a list of all the ideas that you have and build a testing road map assess every idea and see how difficult it would be to implement see what the impact of the test would be see how much traffic you have for that test because the number of people that actually see that page will affect the sample size needed for the test so for example think of uh doing an experiment on the PDP on the product detail page versus doing an experiment on the about you page you’re obviously going to have a lot more traffic on the first one so it’s not maybe worth especially if you’re small company to invest in pages that nobody reaches if that makes sense and um when you’re creating an AB test it’s really important to set the important goals that you want to have track don’t just focus on conversion rate and revenue per user we see a lot of people doing that set secondary goals if you have an experiment on the homepage measure the clicks if you have an experiment that you have on the banners that you have on the navigation and so on if you have an experiment on the product detail page measure add to cards try to find each time goals that are important for you to test because if you only measure Converse rate and revenue per year user when the test ends if it’s inconclusive or losing you won’t really have enough data to go forward and create a new idea and that’s the last thing I want to say is if you have a losing experiment or an experiment that is inconclusive try to drill into the data as much as possible don’t leave it for dead somewhere in a corner try to find what you can you can improve and retest and retest until you find a winning variation I love it maram I can I can double click on um on everything that Laura said lots of great insights uh in terms of research and relying on data uh lots of people wonder where can I find data uh so just looking into market research generally speaking is great we have primary and secondary research you know there are different things so looking into uh using first party sources versus industry reports and stuff same goes for qualitative versus quantitative data very important as well like in some case you can get some insights on specific questions in other case you need a survey and you have a limited subset of questions then where do you do research there’s branding research customer research competitor research product research so just go creative in generating assumptions and generating test ideas um what we do is we have a backlog of test that we want to run over the next two months across most websites and we are always generating ideas and assessing and validating and voting on what we need to test in the first place I know it may get overwhelming uh but unless you know what to look for and unless you go for all these different search uh paradigms in terms of uh you know looking for Market Research in the first place it’s really hard to come up with great ideas uh so that’s one thing and because running tests and experiments may seem very expensive uh that’s why I believe that using even Standalone tools that are not even WordPress hope that people are not going to kill me here but like Lending page Builders like um Unbound inst page lead Pages card whatever it is just like any of these tools you can run tests faster and run campaigns to copies and duplicates of these Pages if you cannot achieve or you know you cannot afford building a full redesign for that um we run tons of these tests on third party Standalone Builders because out of 20 different landing page tests we may end up implementing one or two so it’s just not worth implementing them for like two or three weeks design front end um you know implementation Advanced custom filter whatever you use it’s not worth it unless it’s proven and it’s something that’s um you know can go into the road map in the first place so so talking about this how can businesses measure the impact right of of their ux improvements on conversion rates like how do we measure this because we’re talking about a lot of different angles here of looking at it what we can change what we don’t want to be doing but how do we measure the success well AB test because if you AB test things it’s really easy to see the impact of each change that you make on your website it’s the easiest way and you have the data right in front of you it’s not debatable in any way if that makes sense well it is a little bit debatable but it’s less debatable than other things so if you have a uh correct sample size and everything it should be fine but other than that you can have NPS you can have customer satisfaction surveys so that’s you can actually talk to your users you can make a list of the best users that you have and try to contact them and schedule a call we do that sometimes with some of our clients and it’s invaluable actually speaking to your clients for one hour at least will yield great results and you will have things to move forward with love it yeah and and and looking into Data such as again H jaru Clarity were mentioned earlier just looking at screencasts at heat Maps uh it’s normally pretty obvious when users users tend to cancel mid page and then you implement some improvements and they scroll through the rest of the page or there’s a larger pages per session it’s it’s pretty clear to tell when someone’s stuck and then a larger volume of users can go through the rest of the process so this pretty helpful um conducting customer interviews very important we do ICP interviews at least every quarter if not earlier um so so just getting again qualitative and quantitative data to make sure that these improvements make sense in some cases like e-commerce especially with pay dots it’s pretty straightforward right you know you can you can measure that pretty easily but in other cases especially with um uh using tools like again hot jar and Clarity uh we’ve seen websites with contact forms that are failing there’s specific field that we see users stuck up for 30 seconds wondering what to type in uh or let’s say an industry field that’s not a drop down and people just say hey like what’s what’s the actual name of my industry is it like the actual classification of the industry is it like the the slang term and sometimes people are actually going to get stuck in boun because of that so looking at these recordings is it’s really helpful and can be telling after the right set of ab tests and enough um sample size of course and I love that word we’re looking at these like a holistic way to assessing um you know the the results and what we need to change and you guys are throwing out these these other factors of like not just AB test we’ve got to talk to people anything else that that comes to mind on how we can be uh impacting our conversion rates overall and holistically social proof so people don’t really trust Brands anymore I I’m sure that if any of you buy a product you you look at the reviews right if the reviews are horrible you will don’t buy it no matter how much trust you put in the brand not no matter how the design looks like so social proof is huge and you should try to use it in as many steps of the funnel as possible because it will help you convert if you’re on Ecommerce and you don’t have reviews for your products clients won’t trust you they’ll try to find that information or someplace else but it’s obviously important even if you have software that’s why people actually use the logos for the brands that bought the software and everything so social proof is huge uh you should build trust and credibility with your users obviously if you don’t do this if you don’t deliver on time for example if nobody answers the phone at from customer service people will hate you basically um and then I don’t know try to find out ways that you can stand out from your competitors have a unique value proposition if you’re a family brand talk about this talk about how you started the brand people feel more in tune with a brand if they know the story behind it especially if we’re talking about younger Generations now you should go into detail there and tell how you started and everything because it will create a better relationship with your customers brilliant I love that absolutely yeah other thoughts on this you guys yeah yeah I’m I’m going to ask but uh in addition to trust obviously trust is the the most important currency in the world so you can fake it um and and it’s the most valuable one two core problems I see and I just sat on two Prospect calls just earlier today uh facing the same dilemma number one is poor offers and Laura actually mentioned that uh earlier you’re just trying to feed your customers something they don’t need they don’t understand they have to go through features through benefits they have to go from benefits to Solutions it’s too long of a journey they don’t understand the key components of building a great offer um I would definitely recommend people to go look into some of the common great offer books or sales books out there such as um Alex horos hundred million leads or100 million offers as an example or Cy service sell like crazy there are a couple books defining specific offer framework such as the Grand Slam offer or the grandfather offer and a bunch of these so putting your specific offer to the test is one of the best things that you can do this year probably 80% of our business is actually redefining offers and products and value props and testing this out extensively uh what worked two years ago is no longer working you know their budget cuts and micro recession I’m not going to dive into that deep RIT Hole uh but your ex your former offer is probably not converting so just try to iterate as fast and as best as possible on offers one of the reasons AB testing is so powerful and so important and you need framework is that having an establish framework for AB testing is going to let you test not just user experience elements but actual offers actual personas actual markets and going into a completely different Venture and journey if you were selling to a CEO of a 200 person B2B Texas business for example right now you may be selling to an I don’t know 21y old AI crypto millionaire who is actually in need of your specific or proposition bundled and featured and pitched in a completely different way right um so just testing and and putting your offer to the test and going wow it this is super powerful and if you wonder how to do offers and if you go through these books and Frameworks and stuff you can now use AI to feed that same framework like hey Cloe for example you know that that’s what I do give me a Godfather offer for that and it’s going to sped you out 10 ideas of the 7even day framework for $9.99 that’s going to do this this with bullet points with specific value proposition trust me I’m using AI 80% of the time just because it’s smarter than me and faster than me and it’s going to be waste of potential to not use it I love it and all this is bleeds right into my last question because we’re about to wrap up this amazing panel but looking forward right we’re in in 2024 looking forward um what do you think is going to be most relevant in ux practices and I really think Mario I think you actually just hit the nail on the head right there but I want to open this up what do you guys think so besides AI that is obviously everybody is talking about it you have chat boxes you have images generated in mid journey and everything you can use it to analyze huge amounts of data a lot faster and I think of um those surveys with open questions that I don’t know five years ago you had to go through all the open questions and somebody actually had to read them and analyze them and now ai has made that significantly easier it groups the responses it tells you what you need to do it’s chef’s kiss uh but other things um would be user generated content think of how much brands are starting to uh invest in Instagram and everything if you’re a fashion brand you obviously and your customers are using Instagram if you have actually pictures from your clients with those products they’ll be a lot more effective than anything you can do in the studio again customers don’t really trust brands that much so they trust other users more than they’ll trust you uh then obviously sustainability especially if we’re going into what comes after uh us Millennials if you’re going into gen Z and you look at all the polls and everything you see that sustainability is on the rise and people are you looking for ethical Brands and people that don’t destroy the planet basically so you should have content on your web page and on your socials and everything talking about what you’re doing in order to be sustainable if you have any social um initiatives activism things like that that you’re doing you’re donating to a certain charity that also helps a lot and um obviously if uh you take into account that AI is becoming so huge whenever something is becoming huge you also have the reverse so um if AI is getting huge then people start looking into things that are a little bit more traditional and a little bit more homey and that are not so robotic so you based on what you’re selling you might want to take the second route and talk more about your family business instead of G going into the AI and super specialized rout wonderful wonderful y’all we are up on time so thank you so much for being here the three of you are spectacular a lot of inside gained today thank you so much for being here um this here is concluding our web growth Summit for 2024 we’ve got a lot of exciting things coming up thank you for being here um how was your experience the three of you good experience being here today yeah yeah very oh y wonderful so happy to hear that so we do have a winner by the way so thank you all for being here we’ve got a winner for the leaderboard um and we do I just want to throw this out there as a little secret we got another event coming up later this year might it be around a Black Friday Cyber Monday maybe might it be called Prepon maybe I’m just saying possibly um for all of you out there we’re going to announce right now we’re gonna announce the winner of the leaderboard thank thank you guys for being here so much thank you yeah wonderful thank you so we have been running a contest this whole time for the leaderboard and we’ve got a winner and the winner is who is it it is Ron ronio congratulations you get the $150 credit for cloudways thank you so much for participating thank you everybody for participating today this wraps up our session the recordings of these will be under the schedule Tab and also you can head over right now to the cloudways booth Expo to ask um some questions and see the exciting offers cloudways have for you so thank you all this is a wrap for our web growth Summit thank you all for being here until next time be well