um oh my gosh you guys that was too much fun that crossword I cannot do that I’m so impressed with all of you and with Brent that was fantastic sit tight you don’t want to leave if you were thinking I’m gonna get up and get some coffee not yet not yet because what we have coming and it’s so good to see a lot of you here still today this is wonderful day two Prepon we have a talk coming up that you do not want to miss and I’ll tell you why Barbara Carrero is not only one of the most phenomenal human beings on the planet she is a mentor and a coach digal to digital agency she’s been around doing this for 20 years you all she is a pro she’s got the most beautiful life story if you ever can catch coffee with her do it right she specializes in strategic communication Services branding online marketing um enhancing reach up for impact all sorts of good stuff she really brings this flavor of leadership um and if there is anybody I know who lives their values day in and day out it is Barbara So bar bar ra thank you for coming and being here um it’s always anytime I get to be anywhere near you is a pure pleasure and I know that our audience today is just going to love you so much so thank you for being here thank you Jen that is uh very mutual sorry this is kind of like a new setup for us right we generally uh join Over zoom and uh have conversations like you said that go between life and business at the same time and so it’s nice to be here nice to see all of you uh you tell me when are we ready to start hey I think we’re ready we got a lot of hi barbaras hello Jens in the chat so people are ready they didn’t go grab coffee quite yet um they are ready to hear this wonderfulness um and to partake you guys Barbara welcomes questions I will be looking at the question and answer and trying to insert those as we go and I might answer some right there for you um so please Barbara let’s get on it good sounds good well I’m GNA share my screen but I want to start with a big a little bit of a disclaimer and uh if uh if you’re here looking for something like hyper practical and tools and tactics this is not it okay straight off the bat and here’s why because today we want to talk mindset more than the next tool you need and I know that very few people wake up thinking well I need a new mindset today that’s not what comes to mind when we wake up we’re generally looking for that new technique or tactic or tool but uh I’ve seen the growth in my business be more related to the times when I was able to shift how I was thinking more than the new tool that I was using so um again uh bear with me if it feels like yeah I don’t know what I’m supposed to do next I’m hoping to help you think differently that will get you to that to that next step so now I’m gonna be that person that is gonna try to share her screen having never done that before here so here we go I hope you don’t see anything you shouldn’t see so there you go I’m gonna see that and we’re going to change to this this tab I don’t know let’s try it oh there we go okay we see us now okay it should nothing but a second okay can you see okay awesome so we’ll we’ll we’ll remove those extra little seconds there where we saw what you know to make it pretty uh but here you go people client Centric mindset who is in your circle um I want you to join me in a journey of think about how has the marketplace how has the market how has your industry changed over the years and so my first note is that shift happens okay we all have to admit that things are not the same as they used to be and I want to introduce you to a few Concepts that I have been exploring for a few years now that heavily impact how I do business and I know they have heavily impacted how others do business as well and this has to do with the currency we exchange in the social Market in the in the you know just out there in the world in the interwebs so I want to take you down a time travel don’t mind my AI image I absolutely love playing with this kind of stuff and so just imagine that we’re going to travel through time and we’re going to go back to the time when we could serve the internet you guys remember that like in fact we used to call it the web because you would go to one website and then go to the next one and then the next one and the minute you looked you’d be like how did I even get here yeah uh and so there’s no search engines it was kind of like just going from one link to the next and uh at this stage at this age we were looking at information and so websites were mostly designed to list information and then try to be found um we have things like websites links directories maybe some SEO and know how I actually bolded the word site in website it’s because today today 2024 we still use the word website as something static where a lot has changed so anyway in another um timeline of my life I was thinking about how could I rename the word website let’s just create a new name because website no longer describes what we do but you know nobody really wanted to invest money in that so I I gave up on that idea but follow me along so websites were designed to list information and all you had to do is figure out a way to be found okay this is the age of information and the currency that we were exchanging with each other was time I spend time I look at information I find information I use it somehow now things evolved and we then oh actually before we move to the next age here’s Apple’s website in the age of information isn’t that fascinating how it’s changed over the years years and how much info they had there and how different it is from today not just from a style standpoint but also from a what is it’s trying to achieve let’s go to the next one and then we move into the engagement age yeah at this particular age we’re talking about motivating participation and getting people’s attention blogs social media ads funnels like imagine the scenario where and you’ve heard so many uh marketing gurus talk about like getting their attention and capturing their attention so this age of of um engagement is one where we have as the currency our attention so now we’re no longer spending time finding information now we’re spending attention in exchange for engagement um here’s one example of YouTube actually so now there’s this menu of things this is YouTube at the begin beginning stages of the platform uh we have this you know menu of things that you can do and interact with but then we evolved and I think up to this moment many agencies many people many organizations are still creating websites for the information age it’s just a brochure some people have evolved into the engagement age and I think we have already shifted into a third age I think right now we sit in a different place where what we’re trying to do is curate a path and make that path visible so this is where things like a niche a community common language and clear channels play a big role in the curation age the currency now is trust now why am I telling you all of this it’s because the clients that you’re trying to reach the people that you’re trying to speak to are human uh surprise surprise in case you didn’t know so that’s an important fact um and you’re probably thinking okay Barbara whatever well but but here’s the reality there’s so much information out there that I can no longer read assess meditate discern all that is out there and so I’m craving somebody that we will curate it for me uh so what happens when you understand this idea I wonder and this is just a I’m not I’m not one of those that will say radio is dead TV is dead but what if the funnels the way that we’ve seen them so far what if funnels are dead or dying I’ll explore this idea a little bit further so bear with me but here you go everything around us right now is confusing it’s overwhelming and it’s just too much and when I say everything just think about all that you have access to nowadays and think about all that your clients have access to nowadays our brains are tired and here’s what you need to know is that your clients brains are tired as well so when I recognize the scenario that says my client’s brains cannot handle all of the information out there I will start treating them dealing with them leading them working with them differently and why why why is this so important the the reason why this is important is because the the one of the resting places for the brain is curation let me give you an example um for those of us that are uh participate in uh U Academy with brand Weaver brand is a curator for us he’s helping us curate a path for those that are agency owners that will basically give me hey here’s your your first step here’s your second and your third and your fourth so someone is creating a for me that alleviates that pressure that says you have to read and and you know assess everything before you make a decision uh there’s so much coming our way that our brains are all craving curation uh that’s why you see YouTubers making a lot of success online asking what should I unbox next they’re basically curating things for you without you even noticing now the winner in this new age is the curator Ator what does that mean for us as agency owners what does that mean for our clients what does that mean for those that buy from us well here’s what it means that means you have a role so no longer you have to worry about just putting information out there for people to consume through their time you don’t have to worry about creating engagement that will get their attention at this stage Your Role is to create a path that they can follow so the question for you today is what are you curating and for whom so I want to pause here just for a second I want you to think about this question and look at your business and think what am I curating what kind of path am I curating and for whom who would follow the path that I’m curating now if I’m a generalist and I’m just you know talking about everything and anything or not talking about anything at all which is very common for some of us we kind of hide in our little shells right uh there’s no path that I’m curating for anybody and so one of the questions that I would like for you to start is identifying the whom who are you creating a path for when you have a path this path of curation that I’m uh talking about you will have the opportunity to create what we call a circle of trust so I told you about funnels right I told you that maybe the traditional funnels are no longer working the way that they used to work and and here’s what I see okay so I’m this is no there’s no science behind what I’m G about to say as as much as this is like my thought process and how I analyze these things so when you think of a funnel you think of the top of funnel is like this big gigantic you know I don’t know net where a bunch of things come in and you kind of have to push them down this narrow little entry uh you know narrow little point at the bottom where they will finally convert uh and what I think is happening right now in the marketplace is that I’m no longer bringing a lot of stuff in this top of funnel by the way who how many of you have all of these things coming up at the top that you have to then push down I think what’s happening is I’m now able to create one entry point that then introduces people to my circle of trust so what is that entry point what is this the first yes that people will give me in the marketplace what is the easiest thing I can talk to them about I can convince them about that will get them to Simply say yes to my circle of trust and then within that Circle instead of it being something that narrows down over time I think it’s something that expands over time so as long as I can speak a Common Language and I can address the issues and problems of a of a particular group of people I’m G to find myself creating a path for them of curation that will introduce them to our circle of trust a lot of blah blah blah I know but follow me along we have a few more things to look at and so let me go a little bit deeper in this topic so you can understand what I’m trying to say the game has changed and here’s what happens we have been told for many years some of you may still have this on your website that we’re supposed to stand out we have been told that we’re supposed to stand out from the competition you may be using that exact copy for your clients in the websites that designed for them stand out from the competition right uh and I believe this one for sure if nobody has ever said to you that this is dead I’ll tell you this is dead okay we’re no longer standing up have you seen the photos of you know the big all of the black umbrellas and the Yellow Umbrella well here’s the reality you can still be the Yellow Umbrella but the umbrellas around you are no longer all black everybody has something unique everybody has something spectacular about them everybody has something that is a differentiator and so how can you really stand out when everybody else is trying to stand out so in my opinion I think we’re no longer playing a game that says you have to stand out from the crowd I think that game has changed I think what we’re playing now is a visibility game and that visibility game is played a little bit different again Society has changed the internet has changed Generations have changed and our game has changed there’s power in familiarity why do I say this because when you are trying to get new clients New Leads new projects there’s something to be said about being familiar to those that are saying yes to you and so this familiarity has played a role in different ways in the marketplace like oh on the channel be everywhere so that you see your brand everywhere well great yeah it kind of works but at the same time what I’m doing at that stage is basically just being loud everywhere what if I can narrow down into a smaller number of channels be present and visible in those channels in a way that presents myself as a curator for them what if I can curate the path of Revenue what if I can curate a path of growth what if I can curate a path of more donations if you are a nonprofit you know what I mean so the power of familiarity is going to allow me to make myself visible and make myself visible often so that that builds trust why because familiarity is the Catalyst of trust I just told you that trust is the currency so the trust that the market is extending is is is um exchanging with you nowadays is trust and the way for me to catalyze that trust is to be familiar there’s a sad reality about familiarity in the human brain and many stories are told about uh victims of abuse that have decided to stay with their abusers simply because it’s familiar that’s how much familiarity plays a role in our decision making in our mindset and so when I think about Brands and I think about the marketplace and I think about the clients that work with me I need to increase the trust that they have in me and the easiest way to do that is by showing frequently being familiar to them but I no longer have to be everywhere so nowadays I want to give you the freedom to play the visibility game at a level that is significantly easier than it’s ever been significantly cheaper than it’s ever been because now you have control over a few things in the visibility game you have control of how you’re visible right think about this for a moment I can control how I’m visible so I can present myself as the curator for X in the groups that I’m a part of I can present myself as the curator for why at the conferences that I’m that I speak at so how are you visible as in like what is the Persona what is the identity what is the heartbeat that you want people to see when you are visible in the in the in all of the channels that you are visible you can be visible in just one channel you can say you know what I’m just going to be on Twitter I’m just going to be on LinkedIn I’m just going to be on Facebook you don’t have to be on all of them but let’s just say you pick one and in that channel you’re going to show up as the person that is the expert on this and you’re going to speak about that topic often how you’re visible it’s your choice then you’re going to decide where you’re visible I just told you about channels you can be again like I said in 20 channels if you want but that’s exhausting I would rather say master one of them or two and then move on to the next one so allow yourself a place where you can say you know what I really don’t like that channel there’s freedom in that too so I really don’t like that channel I’m gonna invest my time here now let’s advocate for being where your clients are okay so I’m not saying don’t go where they’re not but I I am saying that there is freedom for you to decide what makes sense to you ways to be visible you guys ready here’s three ways to be visible and they all work you can go to them I call this the jam okay so it’s a so gem we got we’re giving some acronyms so you can remember easily you go to them that’s gem you go to them this is the cold Outreach that means I am going to them I’m calling them emailing them I’m doing something that will make me visible where they are you can Elevate yourself that’s the e in gem you can Elevate Yourself by utilizing someone else’s platform so if you trying to to be visible to dentists and dentists have a podcast then you can be in that podcast right if you’re trying to be visible to restaurant owners and restaurant owners have a conference you can go to that conference so now you have the ability to decide on how you’re visible and where you’re visible and there’s the last one which is the m which is to magnetize them to you so where you’re visible it’s up to you you can go to them you can Elevate yourself or you can magnetize them to you through content marketing and algorithms okay there’s one more the final one is where most people stop how frequently are you visible so I can decide how I’m visible what is the identity that I want to portray what’s the perception that I want my client to have about me where am I visible and how frequently I’m visible and now I want to tie this back to the client Centric mindset because all of these are useless if you’re not thinking about what matters to your people so when I decide on how I’m visible I need to make sure that the the the identity that I’m presenting to them solves their problem I’m creating a path that they are pursuing or Desiring or craving one thing we hear often from our from our clients is that that they don’t know where to start it’s almost like they know kind of what they have to do because honestly the information is out there remember there’s overwhelming amounts of information so they they know what’s out there they can do their research they can Google all the videos but there’s a point where they realize I don’t even know where to begin like which one do I do first and so what if I’m visible as the person that can give them that one step to get them started that’s one way for you to be visible where I’m visible I need to be conscious about the places that they hang out at and there’s a lot of freedom when you realize you don’t have to be in five different parties you can just go to one but keep showing up because how frequently you show up will increase visibility for those people so imagine being able to gain trust simply because you show up to the same events that they show up you participate to the same things that they participate in blah blah blah Barbara great but how about actually converting these leads how about how about moving them from you know just seeing me and finding me familiar to actually closing a deal well I think the best tool that you can carry with you everywhere you go is the power of questions and nothing will elevate your clients more than asking them questions instead of telling them about you and so in any of these interactions wherever you are visible you pick the channel okay I told you that you have plenty of freedom for the introverts out there you don’t have to dance on Instagram you’re free from that so you have the choice to decide on the channel you want to use and you have the choice to decide on how you’re going to portray yourself and you have the choice to decide how frequently you’re going to show up but every time you show up I want you to carry one thing with you which is one question now I’m not going to tell you what question is your question because you have to think about that question yourself for a long time the question that I used to ask my audience is who’s your audience and so in conversations in in groups in in forums um whenever somebody was discussing anything the question that I will always ask I would always ask was what is your who’s your audience and so that position me as the person that is triggering my industry into thinking about Their audience first and it became such a constant that in some point in time somebody for my birthday gave me a photo of a cake that says happy birthday who’s your audience so you know it it’s almost like um it became something that people identified me with but at the same time I want to talk to you about questions before we finish here’s what happens when somebody asks you a question if uh if I say a statement like the sky is blue we all recognize the statement it goes in it goes out but if I say is the sky blue every one of you unless you’re an alien you have answered that question in your mind you may have not said it out loud but you’ve answered it in your mind so what happens when the brain is faced with the question is that the brain wants to answer the question it’s almost like you take somebody from a place of rest like being idle to a place of of uh activity and so imagine remember I’m talking about trust I’m talking about curation imagine if instead of addressing my audience with hey here’s a lot of information you need to read um I’m now addressing them with a question and so every time I’m visible I’m coming with questions about them more than I’m coming with hey here’s what I do hey here’s what I got to sell hey here’s what I and so the tool that you need to carry in your back pocket is not just the one question you’re G to ask all the time but questions in general no nothing I would say nothing has made the most impact in my business than to move from a pick me pick me pick me this is what I can do for you to can I ask you a few questions and we bring clients through a process of discovery that lasts for three day like three meetings and for three meetings I haven’t given them a single Insight I’ve just asked questions and what happens when you ask questions you is that you will naturally increase in trust because they see you as the trusted advisor you they see you as the person that knows all questions to ask so what is your question I want you to go into your Market with a few things in mind after this session one is things have changed we’re now in the curation age what can you curate and for whom and the second one is what is your question when you show up to a conference when you create a blog post when you create a video on YouTube what is that one question you’re asking your industry all the time now how do I stop this there we go all right wow Barbara thank you so much I love that you come in and you just make a splash from Left Field that nobody’s expecting to see um I really appreciate that uh the chat really appreciates it and we’re g to open up to some questions here in a second um if you guys don’t have any questions uh if you do have questions pop them in there um we have farad in the house who is asking um let’s see where did it go uh ask questions about the value you should put into their business okay so he always asks questions about what value I should put into their business interesting all right so um love that farad glad that you’re here um would love to see if there’s any other questions for Barbara right um there is a question answer tab uh Barbara I have to say you know this idea of like you are in the field day in and day out and you are mentoring digital agencies day in and day out right and so this knowledge is really um spectacular earlier Prepon we were talking about like the changes that are coming and what we can be predicting and and you hit the nail on the head with that like what do you see coming where are we now right um so super appreciate really appreciate you bringing that um that level of of awareness um we do have a question uh it says Barbara can I ask you a question sure Maurice you can ask a question um I don’t know I think you might have to type it but um let’s go on to Sebastian’s question here um can you talk a little bit about how you think funnels are dead yeah yeah so you know I and and the reason why I say this is because we’ve been we’ve been taught that there’s this this huge like entry point how many of you have all of these things coming in that you have to filter out like I feel like we drop we’re dropping this like huge net into an ocean but in reality all we want is lobster and I’m like why don’t we just bring the cages for the lobster instead like if I throw this big net into the ocean I may catch some Lobster in it but I’m like why would I wh why would I do that instead if I know that I want to catch Lobster I would do one simple thing which is to bring whatever cages and I know nothing about fishing you guys I should be using this the metaphor at all but like if that’s what I know I want to catch why wouldn’t I create a path that is so simple and easy for the lobster to come into the cage yeah and so that for me feel but again like if if I have clients that I I would rather be very known and visible and trusted and familiar in a small niche of the market then they have like these you know big things and I’m not saying you got to be a big fish in a small pond that’s not what I’m suggesting what I’m suggesting is I want to focus on what is the entry point how do I get them in because once they’re in it really expands it’s like I can upsell I can partner with other people that they can uh be um a client for as well so imagine the Partnerships you have that person once they enter your circle they enter the circle of your partners too so what happens when your partner brings in somebody into their Circle you’re now a part of that Circle too and so I I don’t want to see I don’t think it’s a funnel that squeezes people in I think it’s a it’s a it’s a room that opens up and so now can I can I see that yes 10 people will come five will buy two will upsell like like yeah I can see that in my mind but uh nowadays the the attention is no longer the thing you guys it’s not attention that we’re trying to get from them it’s trust and so for me to build trust I need to be doing something different you know and this kind of bleeds right into um the next comment it’s really a comment more than a question um by Gan Marie of niching so I know this is a you know a favorite topic of ours um but when we talk about these funnel funnels being dead and then we talk about um you know uh focusing in how how do you know you know does the the red tip versus the blue tip Lobster like like this is what niching is about so if you could speak on that just for a second yeah so I think what we confuse often is that when we think of Niche we think that well I’m only going to work with dentist how boring could that be like that’s not what we’re saying what we’re simply saying is what party will you go like I’m going am I going to the party that has dentists in it or I’m going to the party that has restaurant owners in it it it it simply determines your activity your visibility and so when I think of my Niche listen we work with churches but we’ve had limo companies investment firms uh nonprofits all sorts of other Industries coming to us and we’ll take those clients if we’re interested it gives you the freedom to say no if you don’t want to work with them but in my going in my visibility efforts where I go it’s all for one Niche and the reason why is because honestly you don’t want want to dilute that effort you don’t want to go to two different parties or climb two different mountains and so you don’t have to worry about who comes to you the best way I can describe Niche to you is this you currently have as an agency as a business you currently have a lot of little Pathways coming towards you very slow they’re all coming super slow towards you so whatever you have working right now will continue to work but you have the chance to accelerate one of those paths which one are you going to accelerate I’m going to accelerate the paths of dentists towards me and so that means I’m going to be more visible more familiar where dentists are and so the the idea of niching is simply saying people are coming to me at a slow pace at a unpredictable Place Bas that nobody likes and uh and not consistent and so I’m just gonna create consistency towards one group of people coming towards me but then once they’re in the Party begins love it love it love it love it um what are the best strategies for acquiring high quality clients in a competitive market okay questions absolutely no doubt questions um and here’s here’s and I can give you a very specific example okay I’m a part of groups within my Niche and a lot of people will tell and we’ll say it out loud there’s no money in churches and churches don’t spend money and um I will go into those groups and sometimes you’ll see people saying hey I just my cousin just designed four logos for my for my church which one do you like the best and suddenly you see this influx of people hey I can do one for you for $500 I can do one for you for a thousand dollar and I’m like there’s no way I’m competing on price but the reality is I don’t want to compete on price and so what I do is I ask questions in those conversations I’m asking questions and I’m saying things like hey are you looking for did you guys do just do just a logo or branding and suddenly because I’m asking a question it’s triggering a thought process remember questions will will trigger the brain to think so the person may say well I think just a logo but what’s the difference okay now you got an expert that can answer the question I can explain to you the difference between a logo and branding but here’s the key point you guys you guys hear me out the person that is gonna that’s gonna hire me is not the person posting or the P the people commenting are the lurkers observing how I behave in that setting how am I behaving when I have nothing to sell when I’m not trying to prove a point and I’m not trying to compete on pricing I’m simply responding to a question bringing expertise asking questions that will then trigger the lurkers to be like wait a minute and then here comes the DM hey I saw your answer on group such and such can we chat I love it I love it the lurkers yes the people watching I love it absolutely um we have a question here um another question by farad about what should I include in my proposals to stand out and to win clients oh my gosh how much time do we have Jen this is one of my favorite question minutes yeah okay oh good good good okay so listen this is gonna be the fastest ever that I’ve talked about proposals because generally you get me talking for a while so here we go um I think the best thing you can do is put in what you would normally charge that’s your pricing you put it there hey this is how much I want to you know this is how much the project is gonna cost whatever whatever then you have um you know like can you can you take like 50% of the deliverables and put in a plan that is like a starting so for example let’s say client needs branding and um website and you’re can say hey if you’re not ready to do all of this now let’s start with The Branding and that’s your plan your plan number one why because you’re able to already give your client an option that is I guess cheaper so guess what happens when you offer them a price that’s already cheaper they’re no longer gonna ask you can you cut whatever but you do it ahead of time but this is never just half of the price generally you have half of the deliverables and eight 80% of the price so you have your main project in the middle and then you have number one here as the it helps you anchor that second price but you also need this is for me what where um what what has helped me grow in my business uh I always have a plan number three so we call these the VIPs we have the middle one which is the normal pricing we have a cheaper one where we already prepare them for a stage option and then we have the third one the third one the VIP it’s like um what would you do if you if you like if there’s no limits if there’s no money like no no budget like if you could do this project the way you dreamed about what would you do I’ll be like oh my God we I you know I would send you a photographer to your store um I mean I would get like this videographer to do like a you know a reel for you and uh oh I would definitely get a senior develop Vel ER and uh oh you know we should do we should hire an influencer and get some da da like you would basically dream this project so if you could do it without restrictions what would that plan look like that’s your third option but that third option is 3 to 10x what your middle price is it needs to make it needs to make your belly like you know like a not sure if I can do this so it needs to make you uncomfortable but 3 to 10 what your middle price is because the truth is if they give you that money you will get the influencer you will get the photographer you’ll get the videographer you will do all these extra things that you wish you could do if you had the money the good thing is when you present this third price you’re not trying to sell it you’re just presenting it as an option and so clients can see that hey this is what it would normally cost to do a project like this right in the middle so if I say the third one is 30,000 and the middle one is 10 10 no longer looks so expensive does it you’ve anchored your price by presenting them what could be and the way that we normally introduce It Is by saying hey if you’re ready to grow faster here’s an option that we can put together this is this is the exact expression that I use if you’re ready to go to grow faster this is um one option that we have some clients don’t hire you for more because don’t they don’t know you can do more just don’t know you can do more so present it add it there you don’t have to sell it 95% of your clients will say no to that plan and that’s okay but you have no pressure to sell it you’re just presenting it as a dream project and guess what some people will say yes and when they do you take me out for dinner I love it any day any day one last quick question and then we’re gonna move on to the rest of our agenda for the day um but this idea if somebody doesn’t want to be on social media um what what options do they have just about I love it I love it I love it listen I thought I thought I had to dance on Instagram like I for real thought like until I do the things that everybody else is doing I’m not going to win in the business world and you just kind of think that there’s this box that we need to fit to fit in and listen I’m here to break that box down and tell you it doesn’t exist you have your own box introvert extrovert it doesn’t matter um you can your business can be designed the way that you want it to be and there will be this goes back to clients okay there are clients out there hoping you’re not dancing on Instagram they don’t want to see that version of you they want to see the version of you that is real the version of you that is like you know more of a toned down kind of person maybe you know what I mean there are others that prefer the dancer and that’s great so for you you need to be the person that simply says you know what in my business we’re going to do it this way and you live it out live it out so no social media great meetup groups go in person you don’t want to meet in person create content marketing don’t want to create content marketing goly make these amazing boxes that you send out to them in the mail that completely wow them you don’t want to do that hire somebody to be the face of your audit videos use AI to create those audit videos but just allow yourself to be in a place where you say I don’t have to be like everybody else my business can and should look different and if you don’t want social media my friend here’s good news for you you don’t have to be on social media if somebody else tells you the just send them my way I love it Barbara thank you thank you I love the concept of making your business work for who you actually are because we don’t sell into pain so let’s sell into Joy let’s break every day beautiful Barbara thank you so much for shining your light here today and being with all these amazing audience members thank you audience members for being here Barbara you are the gem as many people said in the chat um fantastic we do have a quiz coming up y all with Brent Weaver um hacking business growth quiz so that’ll be a fun good time um and then we go into a master class on lead magnets so stick around for all of that this is um that class will wrap the the second day of Prepon we have a whole other day tomorrow so don’t uh don’t write us off to you stay in your seat stay here with us um overall you guys in the chat how’s your experience going so far we see Brent already answered that question with an amazing maybe that was for you Barbara but how’s your experience going with y’all we want to know you all are the fuel that makes us show up and smile and want to be here with you so yay there we go some love in here wonderful wonderful thank you fantastic whoop whoop thank you guys so much for being here have a wonderful rest of your day Barbara always a pleasure and um we will see you all soon stay tight stay stay seated for that quiz it’s a coming